We utilized professional UX Researchers and Business Analysis to help discover and define the winning elements and required changes in your product/service. Their research begins with analysis and information gathering to help balance everyone’s needs, your goals and better understand your customer.
We collect as early as possible as much information as we can around the assumptions that we all have, and identify which of those assumptions are the ones that we will need to test and validate through ideation.
As the research develops, we build out real materials necessary to help craft the new/redesigned software or service.
Next we then bring to the stage usable prototypes, which we can then test on customers and gain vital feedback to know if we are on track and what changes we may still want to incorporate or re-prioritize.
Once all information is collected, we finalize a prioritized release plan with features planned, mapped out, and budgets firmed-up to move your project further along into actual design and development.