The Benefits of Working with a WooCommerce Agency

By Marnee Horesh | October 20th, 2022

If you’re using WordPress for eCommerce, you’re likely using WooCommerce to power your online store.

Most eCommerce sites sound simple as a concept. But it’s challenging to have a successful online shop if you don’t know how to create a website that will convert visitors into customers. 

The development process of a website can be complicated. It’s hard to figure out what products to sell online, let alone launch a massive development project and worry about how to create a website that will increase your chances of success.

There’s a ton to consider, and so many options are available—everything from the design and the general layout to the user experience. 

Even if you have a background as a developer, it’s easy to feel overwhelmed.

So, what’s the fastest way to succeed so you’re worrying less about building your website and spending more time thinking up new ways to find more customers?

First, ask yourself this fundamental question: Is it better to hire a freelance developer, work with a development agency, or just do it yourself? 

Considering the method of creating your eCommerce website is one of the most important decisions you’ll end up making about your business. A high-converting website will help increase your sales and grow your business. The faster you get that website done, the quicker you can start watching your numbers grow.

DIY or get some help? 

Let’s consider the difference between hiring a development partner or just doing it yourself. People usually say: if you want something done right, you’re better off doing it yourself. And while doing anything in your business on your own sounds tempting initially, the truth is, an expert or group of experts will be able to do it faster, more efficiently, and in the end, better than you can do it on your own. 

A Freelancer or An Agency?

A freelance developer is an excellent option if you’ve already got your site up and running and you just need someone to make occasional updates. Since a freelancer will cost much less than an agency, this is the way to go if you’re looking for help with shorter-term or one-time tasks. However, for a complex project, a freelancer can be a liability.

If you can answer YES to one or more of the following questions, you’re probably a perfect candidate for a digital agency that specializes in WooCommerce websites:

  • Do you need developer support to be available at your convenience rather than theirs?
  • Are you ready to build or improve an eCommerce website?
  • Do you want a website that’ll deliver the best customer experience?
  • Would you like your website to function at top performance?
  • Have you considered a website that can grow as your business grows?

While a development company may cost more upfront, they can save you money and headaches down the road and handle everything for you so you can focus on what you’re good at – selling your products.

Because a Digital Agency is experienced in WooCommerce development, they can often avoid common mistakes that can cause delays and cost overruns, resulting in a larger or bigger investment than you originally had planned. When it comes to peace of mind, hiring an agency is the way to go. 

The benefits of working with a WooCommerce Agency.

A faster build for faster sales

Your website is often the first impression of your business. While it’s possible to design and build a website yourself, hiring someone else is easier to get you out of the responsibility of building a website and allows business owners to focus on revenue goals. Hiring an agency brings you an entire team of experts to set up and manage your online store. A faster build means you can start making sales faster.

Customization

Your business is unique. You want an eCommerce website that fits your business, not a cookie-cutter solution. You’ll probably need customization. An agency that specializes in WooCommerce is familiar with the platform and can custom-build a site that meets your specific needs. They’ll also be able to provide ongoing support and maintenance, ensuring that your site stays up-to-date and runs smoothly. Ongoing support includes everything from keeping the site secure and bug-free, to new feature development and management.

Project management

When you’re building an eCommerce website, there are a lot of factors to consider. You’ll need product photos and descriptions, shipping and payment options, design and development, SEO, and marketing. Every element needs to be carefully planned and executed. A good agency will have a team of experienced professionals who can handle all of the various aspects of the build and will often provide project management, leading to a better, more efficient overall outcome.

Website Speed

A fast, reliable website is a no-brainer for any business. Customers expect a smooth browsing experience, and it’s great for search engine optimization as search engines consider website speed when ranking results. With an agency’s expertise in WooCommerce development, they can help optimize your website for better performance. And, because they spend most of their time focused on eCommerce websites, they’re always up-to-date on the latest trends and best practices, which can further improve the website’s speed and performance.

Valuable insights from experience

The eCommerce landscape is constantly changing, and new trends are always emerging. Staying up-to-date on these trends is essential for any eCommerce business owner who wants to stay ahead of the competition. Agencies specializing in WooCommerce have probably worked with various businesses in a variety of industries. This means they have a lot of insight into what does and doesn’t work when it comes to eCommerce. 

All-in-one solutions

You want to focus on running your business or developing ways to grow your existing business. Setting up and maintaining a website can be daunting, especially if you’re unfamiliar with web development. A full-service agency will take care of your site’s technical aspects, from hosting and security to DNS and backups, and bundle them into a service package. This way, managing your site and keeping track of your inventory is easy.

WooCommerce Expertise

While it’s possible to set up a WooCommerce store without prior knowledge, working with an agency specializing in WooCommerce can ensure that your store is set up correctly from the start and avoid common pitfalls. They can also help you troubleshoot any issues you run into along the way, ensuring you’re getting your business up and running faster than you can do on your own.

Sales Funnel Expertise

What’s a successful business without a steady flow of sales? An efficient sales funnel is one way to take the pressure off and automate sales. One that takes customers from awareness through purchase. An experienced agency will be able to create a sales funnel that does just that, even creating custom plugins and features to maximize your sales, so you’re making more sales faster. Plus, an agency can seamlessly customize your sales funnel to match the look and feel of your brand.

Key Questions to Ask Before Hiring an Agency

By now, hopefully, the benefits of working with a WooCommerce agency are apparent, and you might even be ready to find help. But before you jump in, we’d like to offer a handful of critical questions to ask any agency you might consider hiring to build your WooCommerce website.

The following questions will help clarify your choice of the right team for the job. Ask these questions to ensure that you hire an agency that matches your needs well.

“How long will my project take?”

 Your first question should be about timing. After all, if you’ve got a goal in mind, you want to ensure an agency can fit you into their schedule. Get clear on how long they anticipate the project to take from start to finish. Then consider whether or not their timelines are realistic and achievable and fit into your idea of when you want this done. You want a detailed plan of what they will do and how long it will take, so you can be sure you’re getting a good return on your investment. 

 “What’s your communication style?”

Asking this question will help you understand how an agency plans on keeping you looped into their ongoing progress. You’ll also get clear on how they handle changes, revisions, or updates during the build and after the website is launched. It’s essential to understand their communication style and how often they plan on checking in with updates. Make sure to find out, on average, how available the team is to answer any questions you may have. 

“How many people will be focused on my job?”

Agencies come in all sizes. If you go with an agency, you want to choose one that fits well with the scope of your project. Do they have enough people to work on your project promptly? Additionally, it can be helpful to ask about the size of their team – this will give you an idea of the level of support you can expect throughout the project. A smaller team may be more personal and responsive, while a larger team may have more resources. 

“What do you need from me?”

It’s important to set expectations from the get-go. You’ll want to be clear on what you need to supply for your agency to succeed. They should want to get clear on your business. They should want to know the products you sell, your shipping process, payment methods, etc. This information will help them understand your business and what steps it will take to set up your store. 

Conclusion

Working with an agency team is generally more expensive than going the DIY route or hiring a freelancer. But hopefully, we’ve demonstrated why an agency is your best bet in the long run. And, if you work with the right people, they’ll save you money in the end.

WooCommerce agencies will help facilitate next-level success. With an agency on your team, you can increase your sales faster and take advantage of an all-in-one solution that includes everything from development to customization to marketing services.

When done right, WooCommerce can be a powerful tool for driving sales and growing your business—and working with an agency can help ensure your store is set up and optimized for success from the start. 

Want to get started immediately? Simply download our Ecommerce Website Checklist and get going with efficiency. 

Ready for a WooCommerce Agency? We’ve got you covered. 

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