Blog

    Filters
      Filter by Category

      Understanding the Customer Lifecycle: A Collaborative Framework for Digital Marketing Success

      By Sebastian Chedal

      Successful marketing isn’t just about driving traffic or making sales—it’s about understanding and optimizing the entire customer journey. At Fountain City, we partner with businesses to develop lifecycle marketing strategies that enhance their digital presence. By working together, we can transform your marketing efforts into a systematic, measurable process. Let’s explore why this matters and…

      Why Discovery is Critical to Digital Marketing Campaign Success: A Proven Framework

      By Sebastian Chedal

      In today’s world, launching a marketing campaign without proper planning is like setting sail without a compass. While many organizations rush to implement the latest trending strategies, our experience shows that a thorough digital marketing strategy framework is the true differentiator between campaigns that succeed and those that fail. What sets our approach apart is…

      CTO as a Service: Outsourcing CTO

      By Sebastian Chedal

      As the workplace evolves, leadership roles must adapt and change to meet the needs of a dynamic business landscape. Among these evolving roles, the concept of a fractional Chief Technology Officer (CTO) is gaining traction. The role of a CTO as a service offers businesses a flexible and cost-effective alternative to hiring a full-time executive….

      Interim CTO vs. Full-Time CTO: Which Role Suits Your Needs?

      By Sebastian Chedal

      Are you thinking about bringing a CTO on board? Great decision! You’re taking a crucial step towards shaping your company’s future success. But with various types of CTOs available, how do you know which one is the perfect fit for your business? This comprehensive guide will simplify the roles and responsibilities of a full-time CTO,…

      How to Save Your Historical Google Analytics Data Before It’s Too Late

      By Carlos Kampff

      Don’t Lose Your Historical Google Analytics Data The Business Case for Acting Before the July 1st, 2024 Deadline Your business’s website is probably utilizing Google Universal Analytics (GA3) to track and measure customer interactions, including ad clicks, page rankings, and purchase behaviors. Since its launch in 2012, GA3 has served as a reliable tool. But…

      Part-time CTO vs Full-Time CTO: How and When to Hire

      By Sebastian Chedal

      Considering hiring a CTO? Feeling unsure about next steps? It can be challenging to make hiring decisions, especially when you’re not clear on the role you need to fill. In this article, we’ll do our best to provide you with a clear comparison between full-time and fractional CTOs. By its end, you should have a much…

      The Benefits of Working with a WooCommerce Agency

      By Carlos Kampff

      If you’re using WordPress for eCommerce, you’re likely using WooCommerce to power your online store. Most eCommerce sites sound simple as a concept. But it’s challenging to have a successful online shop if you don’t know how to create a website that will convert visitors into customers.  The development process of a website can be…

      How to Ensure Our Mission-Critical WordPress E-Commerce Store Migrates Error-free

      By Carlos Kampff

      When it comes to a well established ecommerce business with a myriad of active systems and integrations, a WooCommerce to WooCommerce migration to a new server may sound like a difficult task. We’ve been there and have the scars to prove it, so we’ve broken down everything you need to know with this full guide….

      How to Speed Up WooCommerce

      By Carlos Kampff

      There’s nothing more frustrating than waiting for a website to load. Nobody likes to wait for images to load, for items to show up in the cart, or worse to pay. In fact, according to a study done by Google, “53% of mobile users left the site if it took longer than 3 seconds to…

      WooCommerce Pricing: A Full Guide of What to Expect

      By Sebastian Chedal

      It’s free to use both WordPress and the WooCommerce basic plugin. However, there are additional fees when running this type of setup, which could add up fast. This guide details everything you need to know about WooCommerce pricing to plan for all the associated costs. We are here to make sure any hidden costs do not blindside you!

      End of content

      End of content