Case Study

    Hempopolis

    Developed marketplace strategy and sustainable revenue models. Established technical requirements and operational frameworks. Built initial outreach site.

    Case Study: Building a Sustainable Marketplace for Buyers and Sellers

    This case study explores how we partnered with entrepreneur Jim Prues to transform Hempopolis from an innovative idea into a viable enterprise. Using our proven methodology, we developed robust revenue streams, precise operational timelines, and a scalable technical architecture. Jim, a video professional, envisioned an online marketplace for hemp products but needed comprehensive guidance to make his concept a reality

    The Challenge

    Jim Prues, the founder of Hempopolis, had a vision for transforming the plastics industry through sustainable hemp-based solutions but had “never attempted anything like an online marketplace”. The primary challenge was to create a comprehensive strategy addressing the fundamental pillars of success:

    • Market Positioning and Audience Targeting
    • Revenue Generation and Business Model Validation
    • Technical Infrastructure and Feature Requirements
    • Community Building and User Engagement

    Our Strategic Planning Process

    To address these challenges, we developed a comprehensive strategic planning process. By working closely with Jim to validate his vision, conduct market research, and establish clear operational frameworks, we created a roadmap that balanced immediate needs with long-term scalability. This process ensured the platform could effectively serve both sellers and buyers while building a sustainable community.

    • Developed comprehensive marketplace strategy through market research and validation of target segments including eco-conscious consumers, local artisans, and environmental advocacy groups.
    • Created validated membership and commission structure to support sustainable platform growth while managing risk and attracting investment.
    • Designed technical infrastructure requirements including search functionality, vendor tools, payment processing, and scalability considerations to minimize development costs.
    • Mapped community engagement framework incorporating location-based connections, educational content hub, and AI-guided outreach strategies.

    Fountain City was right on time, suggesting how we start, what the business strategy could be, analysis of the customer journey on the website – lots of things I hadn’t thought through. Everything now makes sense.

    Jim Prues – Founder, Hempopolis

    Visit the Hempopolis website to explore this sustainable marketplace we are helping develop and learn about the current progress toward its launch.

    Results

    • Building sustainable revenue models with validated membership tiers and commission structures
    • Creating detailed technical infrastructure and feature requirements for scalable growth
    • Establishing clear operational frameworks and implementation timelines
    • Developing targeted marketing and outreach strategies for both sellers and buyers

    Get The Results You Need

    Take the next step and reach out to us. We would love to learn more about your goals so we can see if we are the right fit to meet the demands of your organization. If we are not the best choice for you, we will let you know and refer you to someone who is.