Solutions

    We partner with established businesses to solve pressing growth challenges through our unique combination of strategic insight, marketing expertise, AI capabilities, and technical mastery.

    Our methodical approach helps business owners and marketing/sales leaders overcome common obstacles and create validated pathways to sustainable success.

    Challenges We Help Solve

    Growth & Revenue

    • My ad spend isn’t generating expected returns
    • Our revenue is flat despite increased marketing spend
    • Our growth has plateaued and we don’t know why
    • Our marketing ROI is unclear or disappointing

    Traffic & Conversions

    • We need more leads, like, yesterday
    • We want more / better traffic
    • We want to rank higher on search engines
    • We have good website traffic but too few purchases
    • We have lots of clicks but few qualified leads

    Data & Decisions

    • I’m having trouble determining which of my products/services are truly profitable
    • We are having trouble measuring campaign effectiveness
    • We are feeling overwhelmed by marketing channel choices
    • We are having difficulty tracking our customer’s journey
    • I would like help creating or improving our sales funnels
    • We would like smarter insights for our sales team know who to contact (ex. help support ABM)

    AI & Automation

    • I want to make sure my business is visible in customer AI queries and search results
    • I would like to add a custom trained AI chat bot to my website
    • I want to make our data accessible to our internal teams for use by private AI query-systems
    • I want to integrate AI into our marketing, sales and automation processes
    • I want to utilize machine learning for my business and/or software products/services
    • I want to own/use/build a secure (PCI/HIPAA) compliant AI solution for my business or practice
    • I want to explore using AI to help support my marketing, lead–gen and sales processes

    Content & Leadership

    • I would like help to become and be supported as a thought leader
    • I would like help creating effective and impactful content
    • I would like our content to be better optimized for search and lead conversion
    • I would like to find someone to write my content who understands my customers, my tone of voice and my industry
    • Our newsletter / email list has low engagement
    • Too few people subscribe or complete our various landing pages / forms
    • I want regular bookings as a speaker and as a guest on podcast interviews
    • I would like someone who can help build advanced and compelling lead magnets like interactive quizzes / self diagnostic tools for my customers
    • I want someone to help me post regular thought leadership on LinkedIn (social media)

    Technology

    • I would like to connect different systems together
    • would like help automating our marketing systems
    • I am concerned about maintenance and security
    • My website is far too slow and I want someone who really understands site performance to get my site to load instantly
    • I want a partner who can ensure any features or needs I want developed on my website can be done quickly, well and under budget
    • I want a partner who can develop more advanced plugins, code and custom software app tools to support my website / e-commerce platform and not just a marketing partner
    • I need someone to run and take care of my e-commerce website who knows how to manage all the testing and release processes to help ensure there is never any downtime or lost revenue

    Testimonials

    “Our business has vastly improved thanks to Fountain City’s work according to us and people in our community. We’ve definitely seen more traffic coming into our new website, especially when we launched campaigns to promote our tools.”

    Viki Rivkin, Legal Liaison

    “I’ve been impressed by the team’s strategic thinking skills and that they’re focused on achieving the end goal (not just doing marketing activities for the sake of doing them).”

    Jayson Svenson, CMO

    “Our team has been very happy with all the suggestions and process improvements Fountain City, Inc. has made. As a result of this engagement, we’ve seen year-over-year growth.”

    Ian Richer, VP Digital Experiences

    FAQ

    Before launching any initiative, we establish clear, measurable objectives aligned with your business goals. When focusing on ROI-driven campaigns, such as advertising, our process begins with a thorough analysis of campaign parameters and market demand. We believe in responsible stewardship of your marketing investment, which is why we implement a rigorous validation process.

    Our data-driven approach ensures that any campaign we recommend has at least an 80% probability of success based on market indicators and historical performance metrics. If our analysis suggests a lower probability of success, we’ll work with you to adjust the strategy or explore alternative approaches rather than risk your marketing budget on uncertain outcomes.

    We employ a comprehensive, data-driven approach that considers both immediate returns and long-term value creation. Our process begins by establishing your customer lifetime value and determining optimal acquisition costs. This foundational analysis allows us to set clear investment parameters and expected returns before launching any campaign.

    Once a campaign is live, we implement rigorous performance monitoring using statistical significance thresholds. Rather than waiting for end-of-campaign reports, we analyze data as soon as we have a meaningful sample size. This early analysis enables us to identify trends and make informed decisions quickly. If the data shows underperformance, we can swiftly adjust campaign elements, reallocate resources, or, if necessary, pause the campaign to protect your marketing investment.

    Our methodology ensures every marketing dollar is treated as an investment, with clear metrics for success and built-in decision points for optimization. This systematic approach helps minimize risk while maximizing the potential for strong returns, whether we’re focusing on immediate sales activation or building long-term brand equity.

    We help you leverage AI strategically to transform your digital presence and drive business growth. Through AI-powered search optimization, customer pattern analysis and automations, we create opportunities that were previously out of reach for many businesses.

    Our team stays at the forefront of AI technology, using it to enhance our analytical capabilities and strategic planning – all focused on delivering stronger results for you. As your partner, we’re committed to helping you navigate the new AI frontier, ensuring you implement the right solutions that align with your business goals and create lasting competitive advantages in your online presence.

    Throughout our 25+ years of experience, we’ve successfully served clients across an exceptionally diverse range of industries. Our portfolio includes work in manufacturing, professional services, renewable energy, healthcare, e-commerce, finance, education, technology, and dozens other sectors. This breadth of experience has given us unique insights into both B2B and B2C environments, allowing us to quickly understand and adapt to each industry’s specific challenges and opportunities.

    Rather than being limited by industry boundaries, we’ve found that our cross-sector experience actually enhances our ability to bring fresh perspectives and innovative solutions to each client. We often find that successful strategies from one industry can be thoughtfully adapted to create breakthrough results in another. This versatility, combined with our commitment to understanding each client’s unique context, enables us to consistently deliver results regardless of the industry.

    We’re happy to share relevant case studies and discuss how our experience in similar markets or with comparable business challenges could benefit your specific situation.

    We structure our services through monthly retainers, creating predictability in both costs and progress for our clients. This approach gives you clarity on your marketing investment while maintaining flexibility in how we apply our resources.

    Each month, we dynamically adjust our work and resource allocation based on your specific goals, the challenges you’re facing, and the opportunities you want to pursue. This balance of predictable costs and flexible execution ensures we can respond effectively to your evolving business needs while keeping your budget consistent and manageable.

    We don’t want to have anyone work with us if they don’t love it. Our relationship begins with a strategic discovery phase, where we conduct a thorough audit or tackle a specific quick-win project.

    This approach serves multiple purposes: it generates immediate value for your business, allows us to deeply understand your needs, and ensures we’re an excellent mutual fit before committing to a longer engagement.

    These initial projects typically range from a couple of weeks to a few months, depending on the complexity of your challenges. Throughout this period, you’ll experience our methodology firsthand and see tangible results that validate our expertise and approach. This way, any decision to move forward into a long-term partnership is based on proven value and demonstrated compatibility.

    Yes, we believe in earning your trust and business every month through our performance and partnership. Our contracts are designed with flexibility and respect at their core – you maintain full control of your accounts, passwords, and assets at all times. We intentionally avoid creating technical dependencies or barriers that might make transitioning difficult, as we believe this approach motivates us to consistently deliver exceptional value.

    Our commitment to transparency extends to being candid about fit. If we ever feel another provider would better serve your needs, we’ll openly discuss this with you and support a smooth transition. We measure our success by your satisfaction and results, not by contractual obligations. This philosophy has helped us build lasting relationships based on mutual trust and genuine value creation, rather than restrictive terms or technical bottlenecks.

    Yes! We believe in starting with a foundation of mutual understanding, which is why we offer a complimentary initial consultation to learn about your business needs and challenges. This no-obligation meeting allows us to share our perspective while gaining valuable insights into your goals and objectives.

    If you find value in our initial discussion, we offer focused strategy-only sessions as a pathway to explore our partnership further. These sessions are intentionally structured to deliver immediate value while helping both parties evaluate fit and potential.

    Are goals are deeply aligned with yours. If you don’t make a positive return on your investment, your business doesn’t grow. And if your business doesn’t do well, you will end up seeking another partner. If your business grows, we end up growing with you.

    We believe in full transparency as a means to create and maintain trust. You get a dedicated Project Manager who will track all our time estimates and help you understand what activities we will be doing each month. And you always have full access to all of our time tracking and you can see exactly where time is being spent.

    All our accounts get one person who is their main contact for Strategy (focused on your business goals, marketing and product/program ownership), and a primary Project Manager. We use various PM software systems to ensure all tasks are well organized, clients get weekly or bi-weekly status reports and gantt charts/timelines and roadmaps are generated to help visualize your projects.