Marketing

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      Validating Growth Pathways: How We Turned 10,000+ Leadership Quiz Responses into Revenue-Driving Insights

      By Sebastian Chedal

      The Wiseman Group’s digital presence reflects Liz Wiseman’s* commitment to advancing leadership development through research-backed approaches. Their website offers valuable resources for leaders and organizations looking to enhance team performance and unlock collective potential. Visitors can explore Liz’s influential works, including Multipliers and Impact Players, along with practical insights drawn from her extensive research. The…

      The Truth About Traffic: Building an Effective Customer Attraction Strategy

      By Sebastian Chedal

      Every business wants more customers, but getting them starts long before the sale. The attraction stage – where potential customers first discover your business – sets up every interaction that follows. Get it right, and you’ve got a steady stream of qualified prospects. Get it wrong, and you’re pouring resources into traffic that never converts….

      Making Your Business Visible to AI: A Strategic Guide to Appearing in AI Recommendations

      By Sebastian Chedal

      In 2024, already 20% (36% of Gen Z) of people now start their search journey using online Chat engines, and this number will only grow over time. There’s a fundamental shift happening in how we search. Instead of scrolling through pages of search results, people are increasingly turning to AI assistants for personalized recommendations and…

      Understanding the Customer Lifecycle: A Collaborative Framework for Digital Marketing Success

      By Sebastian Chedal

      Successful marketing isn’t just about driving traffic or making sales—it’s about understanding and optimizing the entire customer journey. At Fountain City, we partner with businesses to develop lifecycle marketing strategies that enhance their digital presence. By working together, we can transform your marketing efforts into a systematic, measurable process. Let’s explore why this matters and…

      Why Discovery is Critical to Digital Marketing Campaign Success: A Proven Framework

      By Sebastian Chedal

      In today’s world, launching a marketing campaign without proper planning is like setting sail without a compass. While many organizations rush to implement the latest trending strategies, our experience shows that a thorough digital marketing strategy framework is the true differentiator between campaigns that succeed and those that fail. What sets our approach apart is…

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