Case Study

    Skybar

    4X business growth in 3 years. From 5 to 204 keywords ranking in top 10 in 9 months and a 300% increase in online traffic.

    Building a Digital Business in a Constrained Market

    Hello Again came to us in 2019 with a mission-driven vision: create a successful online business offering real solutions for women experiencing menopause.

    Co-founders Carrie and Patty had developed innovative women’s health products, but they faced significant challenges in bringing their business to market.

    What they needed

    • Technical leadership to guide their digital infrastructure decisions
    • Defined target customer profile to focus marketing efforts
    • Digital strategy to drive online growth
    • Customer journey mapping for successful ad campaigns
    • Expertise navigating advertising and promotion restrictions in their industry

    Operating in a highly regulated space meant they couldn’t use traditional marketing channels. They needed creative, compliant approaches to reach their California market while building the technical systems to support online sales through complex fulfillment requirements.

    Their level of care and concern is outstanding; whenever we come up with ideas, they let us know if they’re going to work or if they might cause us trouble as we scale up, which is something I appreciate. Also, they are great at helping us with our budget to avoid spending too much on something that might be a problem in the future… I don’t think there’s anything they can improve on.

    Carrie Mapes – Co-Founder

    Our Approach

    Strategic Partnership for Sustainable Growth

    Rather than just providing technical services or marketing execution, we became Hello Again’s strategic partner—helping them make smart decisions about product development, market expansion, and resource allocation while building the digital infrastructure to support rapid growth.

    Defining the Foundation: Customer Understanding

    We started by helping Hello Again clearly define their target customer. Without this foundation, they would be firing shots in the dark. Through collaborative workshops and market analysis, we developed detailed customer profiles that informed everything from content strategy to product positioning.

    Building Technical Infrastructure for Complex Fulfillment

    The regulatory environment created unique technical challenges. We built and integrated multiple systems to support their distribution model:

    • Dispensary locator system connecting customers to retail partners across California
    • Online ordering system integrated with third-party fulfillment APIs to handle compliant direct delivery
    • Stable e-commerce platform designed for reliability and minimal disruptions

    Each system addressed specific regulatory requirements while maintaining a seamless customer experience.

    Creative Digital Marketing in a Restricted Environment

    With traditional advertising channels unavailable, we developed an SEO-focused content strategy requiring:

    • Deep understanding of what potential customers were actually searching for
    • Content development that provided genuine value while building brand authority
    • Technical SEO optimization to maximize visibility within their addressable market
    • Iterative UX improvements to convert traffic into customers

    Strategic Business Consulting

    We provided ongoing consulting on product development, market expansion, and campaign ideation. This included prioritizing roadmap items based on business impact and identifying potential scaling challenges early.

    Results

    Sustainable Growth Through Strategic Alignment

    Over our five years together (2019-2024), Hello Again transformed from a startup concept into a thriving business that attracted acquisition interest:

    • 400% increase in business sales over three years (2021-2024)
    • 300% increase in SEO ranking performance in one year
    • Grew from 5 keywords in top 10 Google rankings to 204 keywords in 9 months
    • Significantly improved customer experience through iterative design refinements
    • Optimized marketing spend by identifying high-ROI channels

    The business grew successfully enough that it was acquired in 2024 by a larger organization looking to expand the product line nationally using CBD formulations to reach broader markets.

    Results

    • 400% increase in business sales over three years (2021-2024)
    • 300% increase in SEO ranking performance in one year
    • Grew from 5 keywords in top 10 Google rankings to 204 keywords in 9 months
    • Significantly improved customer experience through iterative design refinements
    • Optimized marketing spend by identifying high-ROI channels

    Get The Results You Need

    Take the next step and reach out to us. We would love to learn more about your goals so we can see if we are the right fit to meet the demands of your organization. If we are not the best choice for you, we will let you know and refer you to someone who is.