LLM search visibility, GEO, AI-driven discovery
By Sebastian Chedal
What GEO Actually Is (And What Most Guides Get Wrong) Generative Engine Optimization is the practice of structuring your content so AI search engines cite it when answering user queries. Where SEO optimizes for ranking positions, GEO optimizes for citations: getting ChatGPT, Perplexity, Google AI Overviews, and other AI platforms to reference your content in…
By Sebastian Chedal
The “Agentic SEO” Category Just Formalized. Most of It Is Mislabeled. Agentic SEO became an official category in early 2026. Frase rebranded around it. Siteimprove published a definitional guide. Search Engine Land ran a practitioner walkthrough. The term now has its own SERP, its own vendor ecosystem, and its own set of inflated claims. The…
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