Case Study: Unified Customer Data Platform Built on Grist
By Sebastian Chedal
The customer’s business ran across five systems that were until now entirely independent. QuickBooks held the financial picture. HubSpot tracked contacts and deals. WooCommerce captured every order. Mailchimp, social media platforms, and standalone landing pages generated the leads and tracked where they came from. A hand-built Google Sheets spreadsheet held the custom business logic that…

































