Books

We suggest a mix of business, personal, and professional development resources that offer valuable insights and strategies for achieving success in various aspects of life.

The AI Advantage

by Thomas H. Davenport

If you or someone at your organization is having doubts about whether or not to adopt the trends, this book provides you with a practical guide for how to leverage automation and Artificial Intelligence (AI) to improve decision-making and drive business value.

  • Artificial Intelligence (AI)
  • Business Growth
  • Digital Transformation
  • Excellence
  • Productivity

Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies

by Steven Finlay

Recommended for executives, business and technology leaders alike. The book is well crafted for anyone who wants to understand how AI/ML works, how to operationalize it in a firm and ethics/privacy considerations that can increase risk from its use.

  • Artificial Intelligence (AI)
  • Business Strategy
  • Digital Transformation
  • Personal Development

Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself

by Mark Raskino, Graham Wallermay

If you are looking more for developing your mindset for a digital transformation, this book may be the right choice. It offers a roadmap for developing the skills necessary to drive change within an organization, and includes case studies and practical advice for developing a digital mindset and leading transformation efforts.

  • Business Growth
  • Digital Transformation
  • Personal Development
  • Pivoting a Business

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

by David L. Rogers

This is a great book for anyone looking for a step-by-step guide on how to develop an effective digital strategy, and then execute upon it to transform their business.

  • Business Growth
  • Business Strategy
  • Digital Transformation
  • Pivoting a Business
  • Productivity

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Paul W. Farris, Neil Bendle, Phillip Pfeifer

This book provides a comprehensive guide to measuring and analyzing marketing performance across a range of key metrics, including customer acquisition, engagement, retention, and loyalty. The book covers a range of topics, including the customer lifecycle, marketing mix modeling, customer segmentation, and more.

  • Business Growth
  • Marketing

This is Marketing

by Seth Godin

“This is Marketing” is an important book for anyone who feels like Marketing has gotten a bad name and they are not sure how to be authentic in what they do, while still selling and finding their customers. Marketing can be authentic. Build empathy, create meaningful connections, and build a brand people will love.

  • Business Growth
  • Marketing

Good to Great

by Jim Collins

Good to Great is evidence-based research that helps you learn and understand what it takes to have a successful business. Read to know how you can ensure your business is heading in the right direction.

  • Business Growth
  • Business Strategy
  • Excellence
  • Human Resources
  • Personal Development

The Effective Executive

by Peter Drucker

The “Effective Executive” is a core book for any business owner who wants to make their time and impact more effective. It goes deep into time management, effective communication and flips on its head commonly misconceived ideas of what effective leadership really looks like.

  • Excellence
  • Human Resources
  • Personal Development
  • Productivity

The Lean Startup

by Eric Ries

The Lean Startup is essential to anyone who is still in the early stages of their business, doesn’t have enough customer-demand, or is unsure about making a larger investment in a new feature, technology or pivot and wants to ensure that their investment will be smartly done and provide them with a return on their investment.

  • Business Growth
  • Business Strategy
  • Pivoting a Business
  • Product/Service Development
  • Productivity

The E-Myth Revisited

by Michael E. Gerber

E-Myth is your go-to book for anyone who is a self-starter entrepreneur who has been growing their business for a few years but suddenly finds themselves stuck, unable to grow further or even feels trapped – or that they are moving backwards. It gives insightful, practical advice for how to effectively grow your business and where your focus should be.

  • Business Growth
  • Business Strategy
  • Personal Development
  • Pivoting a Business

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