By Sebastian Chedal
AI change management is the structured approach to leading people, processes, and culture through the adoption of artificial intelligence. It goes beyond traditional change management because AI introduces deeper fears (identity, not just workflow), faster technology cycles, and higher uncertainty about outcomes. Over the last few years, we’ve worked on dozens of AI projects across…
By Sebastian Chedal
Tribal knowledge is the unwritten, undocumented expertise that lives only in people’s heads. The unofficial adjustments, workarounds, and insights that keep businesses running smoothly but never make it into official procedures. It’s the machinist who knows exactly which sound means the equipment needs attention, the sales engineer who can instantly spot which technical specifications will…
By Sebastian Chedal
Every business runs on workflows. Orders come in, data moves between systems, customers ask questions, teams coordinate responses. The question is whether those workflows run on rules you wrote five years ago, on AI that can interpret what’s happening in real time, or on autonomous agents that own the process end to end. Most companies…
By Carlos Kampff
The Evolving Landscape of SMB Growth Small and midsize businesses (SMBs) face an increasingly complex landscape as they pursue sustainable growth in 2025. These organizations occupy a unique position: they’ve grown enough to need sophisticated operational systems, yet remain agile enough that operational efficiency directly impacts their success. The digitalization wave that emerged in the…
By Sebastian Chedal
AI chatbots increase sales by an average of 67% across implementations. But the bottom 20% of implementations see no improvement at all, and some actually decrease conversions by 12%. The difference is almost entirely in how the chatbot is built and what it is asked to do. This calculator helps you estimate the realistic revenue…
By Sebastian Chedal
Is a Privately Controlled AI-Knowledge Base Right for Your Business? We say yes!… New AI tools and platforms emerging almost weekly: AI agents, AI chat engines, AI knowledge bases, AI meeting notes, AI automated business sales development agents… the list goes on and on. As you encounter new tools these present a common challenge: each…
By Carlos Kampff
Understanding AI Chat Widget Agents What is a Chatbot Widget? The familiar dialogue bubble at the bottom of your website is evolving. Today’s AI chat widgets transform basic FAQ responses into dynamic conversations, powered by advanced language models like ChatGPT. Visitors can ask natural questions about your products or services and receive instant, personalized answers…
By Sebastian Chedal
Every business wants more customers, but getting them starts long before the sale. The attraction stage – where potential customers first discover your business – sets up every interaction that follows. Get it right, and you’ve got a steady stream of qualified prospects. Get it wrong, and you’re pouring resources into traffic that never converts….
By Sebastian Chedal
In 2024, already 20% (36% of Gen Z) of people now start their search journey using online Chat engines, and this number will only grow over time. There’s a fundamental shift happening in how we search. Instead of scrolling through pages of search results, people are increasingly turning to AI assistants for personalized recommendations and…
By Sebastian Chedal
The Challenge A Partnership in Digital Transformation When MITCO’s VP of Technology approached us, they faced two interconnected challenges that are common in manufacturing: preserving critical technical knowledge and modernizing legacy systems without disrupting operations. Their situation required: Our Collaborative Approach Instead of pushing for immediate wholesale changes, we worked with MITCO’s team to develop…
By Sebastian Chedal
Successful marketing isn’t just about driving traffic or making sales—it’s about understanding and optimizing the entire customer journey. At Fountain City, we partner with businesses to develop lifecycle marketing strategies that enhance their digital presence. By working together, we can transform your marketing efforts into a systematic, measurable process. Let’s explore why this matters and…
By Sebastian Chedal
In today’s world, launching a marketing campaign without proper planning is like setting sail without a compass. While many organizations rush to implement the latest trending strategies, our experience shows that a thorough digital marketing strategy framework is the true differentiator between campaigns that succeed and those that fail. What sets our approach apart is…
By Sebastian Chedal
As the workplace evolves, leadership roles must adapt and change to meet the needs of a dynamic business landscape. Among these evolving roles, the concept of a fractional Chief Technology Officer (CTO) is gaining traction. The role of a CTO as a service offers businesses a flexible and cost-effective alternative to hiring a full-time executive….
By Sebastian Chedal
Are you thinking about bringing a CTO on board? Great decision! You’re taking a crucial step towards shaping your company’s future success. But with various types of CTOs available, how do you know which one is the perfect fit for your business? This comprehensive guide will simplify the roles and responsibilities of a full-time CTO,…
By Carlos Kampff
Don’t Lose Your Historical Google Analytics Data The Business Case for Acting Before the July 1st, 2024 Deadline Your business’s website is probably utilizing Google Universal Analytics (GA3) to track and measure customer interactions, including ad clicks, page rankings, and purchase behaviors. Since its launch in 2012, GA3 has served as a reliable tool. But…
By Sebastian Chedal
Considering hiring a CTO? Feeling unsure about next steps? It can be challenging to make hiring decisions, especially when you’re not clear on the role you need to fill. In this article, we’ll do our best to provide you with a clear comparison between full-time and fractional CTOs. By its end, you should have a much…
By Carlos Kampff
If you’re using WordPress for eCommerce, you’re likely using WooCommerce to power your online store. Most eCommerce sites sound simple as a concept. But it’s challenging to have a successful online shop if you don’t know how to create a website that will convert visitors into customers. The development process of a website can be…
By Carlos Kampff
When it comes to a well established ecommerce business with a myriad of active systems and integrations, a WooCommerce to WooCommerce migration to a new server may sound like a difficult task. We’ve been there and have the scars to prove it, so we’ve broken down everything you need to know with this full guide….
By Carlos Kampff
There’s nothing more frustrating than waiting for a website to load. Nobody likes to wait for images to load, for items to show up in the cart, or worse to pay. In fact, according to a study done by Google, “53% of mobile users left the site if it took longer than 3 seconds to…
By Sebastian Chedal
It’s free to use both WordPress and the WooCommerce basic plugin. However, there are additional fees when running this type of setup, which could add up fast. This guide details everything you need to know about WooCommerce pricing to plan for all the associated costs. We are here to make sure any hidden costs do not blindside you!
By Sebastian Chedal
There is no doubt that ecommerce is a booming industry. In fact, by the end of 2022, this market is on track to reach $4 trillion in sales. There is no better way to capture a piece of these profits than by investing in an online store with excellent optimization potential. However, creating an ecommerce…
By Carolyn Baker
WooCommerce is the 2nd most popular ecommerce platforms available (coming in close to SquareSpace), powering over 3.6 million sites worldwide. According to Statista, as of April 2021, WooCommerce is powers 23.43% of all eCommerce websites. While the WooCommerce plugin is a versatile and powerful platform, it does require regular maintenance to keep it secure and…
By Carolyn Baker
WooCommerce is an excellent platform for eCommerce businesses of all sizes. It is easy to use and has many features to help you grow your business. In the U.S., WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores. However, you may be wondering about the scalability of WooCommerce. Can it…
By Sebastian Chedal
One of the most frequent concerns we hear when onboarding new clients are the fear their website transactional emails may be going to SPAM or otherwise not delivered properly. These emails might be contact form notifications meant for a sales manager, and this communication from potential customers can mean losing income to our clients. Email…
By Sebastian Chedal
In this article we break down some of the main points about why headless architecture might be a good choice for ecommerce businesses, the benefits & limitations, pros & cons, and the future of where the technology is headed.
By Sebastian Chedal
SPAM is inevitable on the internet. This is especially true if you have forms of any kind on your website. SPAM Bots are constantly trawling the internet looking for new places to junk up. Many site owners are familiar with ReCaptcha and other “prove you aren’t a robot” tests for contact forms, but often overlook their user registration forms. When you
By Sebastian Chedal
For the monthly subscriber just wanting to access their member content, signing in via the My-Account page can be frustrating as this doesn’t get them their content, but rather, the WooCommerce My Account Dashboard.
By Sebastian Chedal
Estimated reading time: 7 minutes, 46 seconds. Note, this article does not cover issues where the payments fail, but the scheduled actions are running correctly. For more about this, there’s a very indepth article about the Failed Recurring Payment Retry System in the official documentation. Having a digital membership subscription website can be great business model….
By Carlos Kampff
No matter the size or scope of a client’s challenges, Fountain City always commits to making our customers’ digital dreams a total reality. From SEO and PPC to design and development, the Fountain City team has extensive expertise in bringing businesses to the next level of growth and success. Our team has long prided itself…
By Carlos Kampff
We are proud to announce that our hosting platform has been upgraded to Litespeed this year. Litespeed with LiteSpeed cache plugin couples very nicely with CloudFlare to give impressive results. We’ve seen the majority of our sites gaining around 2 seconds of load time pretty much immediately after enabling. That means many of our client sites are…
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Like what you are reading? Join us for insights and into the intersection of AI, technology, and transformation to supercharge your business.
We promise not to spam you, and we never share our contacts.