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      MITCO: Technical Knowledge Retention & Systems Modernization

      By Sebastian Chedal

      The Challenge A Partnership in Digital Transformation When MITCO’s VP of Technology approached us, they faced two interconnected challenges that are common in manufacturing: preserving critical technical knowledge and modernizing legacy systems without disrupting operations. Their situation required: Our Collaborative Approach Instead of pushing for immediate wholesale changes, we worked with MITCO’s team to develop…

      Understanding the Customer Lifecycle: A Collaborative Framework for Digital Marketing Success

      By Sebastian Chedal

      Successful marketing isn’t just about driving traffic or making sales—it’s about understanding and optimizing the entire customer journey. At Fountain City, we partner with businesses to develop lifecycle marketing strategies that enhance their digital presence. By working together, we can transform your marketing efforts into a systematic, measurable process. Let’s explore why this matters and…

      Why Discovery is Critical to Digital Marketing Campaign Success: A Proven Framework

      By Sebastian Chedal

      In today’s world, launching a marketing campaign without proper planning is like setting sail without a compass. While many organizations rush to implement the latest trending strategies, our experience shows that a thorough digital marketing strategy framework is the true differentiator between campaigns that succeed and those that fail. What sets our approach apart is…

      CTO as a Service: Outsourcing CTO

      By Sebastian Chedal

      As the workplace evolves, leadership roles must adapt and change to meet the needs of a dynamic business landscape. Among these evolving roles, the concept of a fractional Chief Technology Officer (CTO) is gaining traction. The role of a CTO as a service offers businesses a flexible and cost-effective alternative to hiring a full-time executive….

      Interim CTO vs. Full-Time CTO: Which Role Suits Your Needs?

      By Sebastian Chedal

      Are you thinking about bringing a CTO on board? Great decision! You’re taking a crucial step towards shaping your company’s future success. But with various types of CTOs available, how do you know which one is the perfect fit for your business? This comprehensive guide will simplify the roles and responsibilities of a full-time CTO,…

      How to Save Your Historical Google Analytics Data Before It’s Too Late

      By Carlos Kampff

      Don’t Lose Your Historical Google Analytics Data The Business Case for Acting Before the July 1st, 2024 Deadline Your business’s website is probably utilizing Google Universal Analytics (GA3) to track and measure customer interactions, including ad clicks, page rankings, and purchase behaviors. Since its launch in 2012, GA3 has served as a reliable tool. But…

      Part-time CTO vs Full-Time CTO: How and When to Hire

      By Sebastian Chedal

      Considering hiring a CTO? Feeling unsure about next steps? It can be challenging to make hiring decisions, especially when you’re not clear on the role you need to fill. In this article, we’ll do our best to provide you with a clear comparison between full-time and fractional CTOs. By its end, you should have a much…

      Benefits of Working with a WooCommerce Agency Cover

      The Benefits of Working with a WooCommerce Agency

      By Carlos Kampff

      If you’re using WordPress for eCommerce, you’re likely using WooCommerce to power your online store. Most eCommerce sites sound simple as a concept. But it’s challenging to have a successful online shop if you don’t know how to create a website that will convert visitors into customers.  The development process of a website can be…

      Server Migration

      How to Ensure Our Mission-Critical WordPress E-Commerce Store Migrates Error-free

      By Carlos Kampff

      When it comes to a well established ecommerce business with a myriad of active systems and integrations, a WooCommerce to WooCommerce migration to a new server may sound like a difficult task. We’ve been there and have the scars to prove it, so we’ve broken down everything you need to know with this full guide….

      How to Speed Up WooCommerce

      By Carlos Kampff

      There’s nothing more frustrating than waiting for a website to load. Nobody likes to wait for images to load, for items to show up in the cart, or worse to pay. In fact, according to a study done by Google, “53% of mobile users left the site if it took longer than 3 seconds to…

      WooCommerce Pricing: A Full Guide of What to Expect

      By Sebastian Chedal

      It’s free to use both WordPress and the WooCommerce basic plugin. However, there are additional fees when running this type of setup, which could add up fast. This guide details everything you need to know about WooCommerce pricing to plan for all the associated costs. We are here to make sure any hidden costs do not blindside you!

      The 20-Step Ecommerce Website Checklist for 2022

      By Sebastian Chedal

      There is no doubt that ecommerce is a booming industry. In fact, by the end of 2022, this market is on track to reach $4 trillion in sales. There is no better way to capture a piece of these profits than by investing in an online store with excellent optimization potential.  However, creating an ecommerce…

      WooCommerce Maintenance: 7 critical components

      By Carolyn Baker

      WooCommerce is the 2nd most popular ecommerce platforms available (coming in close to SquareSpace), powering over 3.6 million sites worldwide. According to Statista, as of April 2021, WooCommerce is powers 23.43% of all eCommerce websites. While the WooCommerce plugin is a versatile and powerful platform, it does require regular maintenance to keep it secure and…

      WooCommerce Scalabilty

      What is the Scalability of WooCommerce? A Full Guide | FC®

      By Carolyn Baker

      WooCommerce is an excellent platform for eCommerce businesses of all sizes. It is easy to use and has many features to help you grow your business. In the U.S., WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores. However, you may be wondering about the scalability of WooCommerce. Can it…

      Transactional Email Best Practices – Using SMTP

      By Sebastian Chedal

      One of the most frequent concerns we hear when onboarding new clients are the fear their website transactional emails may be going to SPAM or otherwise not delivered properly. These emails might be contact form notifications meant for a sales manager, and this communication from potential customers can mean losing income to our clients. Email…

      Should your Shopify site be headless?

      By Sebastian Chedal

      In this article we break down some of the main points about why headless architecture might be a good choice for ecommerce businesses, the benefits & limitations, pros & cons, and the future of where the technology is headed.

      How to delete spam WooCommerce user accounts

      By Sebastian Chedal

      SPAM is inevitable on the internet. This is especially true if you have forms of any kind on your website. SPAM Bots are constantly trawling the internet looking for new places to junk up. Many site owners are familiar with ReCaptcha and other “prove you aren’t a robot” tests for contact forms, but often overlook their user registration forms. When you

      Redirecting WooCommerce Membership to custom landing page

      By Sebastian Chedal

      For the monthly subscriber just wanting to access their member content, signing in via the My-Account page can be frustrating as this doesn’t get them their content, but rather, the WooCommerce My Account Dashboard.

      Troubleshooting WooCommerce Subscription Renewals

      By Sebastian Chedal

      Estimated reading time: 7 minutes, 46 seconds.  Note, this article does not cover issues where the payments fail, but the scheduled actions are running correctly. For more about this, there’s a very indepth article about the Failed Recurring Payment Retry System in the official documentation. Having a digital membership subscription website can be great business model….

      Fountain City: A Leading Digital Agency on Clutch

      By Carlos Kampff

      No matter the size or scope of a client’s challenges, Fountain City always commits to making our customers’ digital dreams a total reality. From SEO and PPC to design and development, the Fountain City team has extensive expertise in bringing businesses to the next level of growth and success. Our team has long prided itself…

      Litespeed server technology

      By Carlos Kampff

      We are proud to announce that our hosting platform has been upgraded to Litespeed this year. Litespeed with LiteSpeed cache plugin couples very nicely with CloudFlare to give impressive results. We’ve seen the majority of our sites gaining around 2 seconds of load time pretty much immediately after enabling. That means many of our client sites are…

      WordPress compared to Drupal

      By Carlos Kampff

      Which is better, WordPress or Drupal? This question comes up a lot, and granted I think I used to hear this question more often five years ago than I do now. That might be because things have changed, or it might be because those differences have become more clear. I think back in the day…

      Shopify vs. WooCommerce: Which Is Best for Your Ecommerce Business?

      By Carlos Kampff

      Finding the ideal ecommerce platform for your business is no small matter. With several state-of-the-art platforms to choose from, it can take days of research just to narrow down to your list of options. Shopify and WooCommerce routinely make it to “short list” of top contenders, and both platforms merit careful consideration.  However, these two…

      What is Website Accessibility, and Why Does it Matter?

      By Carlos Kampff

      Your website’s accessibility is an important web design factor to consider, and the topic has been becoming an increasingly hot one lately within the web development community. What is Website Accessibility? Put simply, website accessibility is a website’s ability to be easily usable for all people–including those with various disabilities (such as lack of vision,…

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